Wiikwemikong Board of Education Communications Officer Dwayne Animikwan informs community members and the broader public about learning successes
By Jennifer O’Brien for FNWSC
Around Wiikwemkoong First Nation, Dwayne Animikwan is affectionately known as “the Picture Guy.”
When students were out in the sugarbush collecting sap for maple syrup last month, he was there with his camera. When the Grade 3 class learned to fillet a rainbow trout, he caught it on video. When the Grade 11 Manufacturing and Technology class built a robot, he recorded that too. Basically, if there is anything interesting happening in a Wiikwemkoong school, you can expect to find Animikwan there snapping photos and shooting video.
And of course it was Animikwan who took the photo at the top of this page, showing Grade 2 Wiikwemkoong Junior School pupils dressed in their #EveryChildMatters shirts to honour the children who never got to go home from residential schools.
As Communications Officer for Wiikwemkoong Board of Education, Animikwan’s role is to inform families, community members and the broader public about the stories — especially the learning success stories — happening at the three schools in the Anishinabek community.
“My goal is to communicate what’s going on in our board of education,” said Animikwan, during a presentation for the First Nations with Schools Collective (FNWSC). “I like focusing on things that make our community proud: Our language, our Land-Based-Learning — things I wish people could get to see.”
Animikwan’s presentation was the third in a media and communications training series hosted by the collective as part of its objective to support its eight member First Nations in sharing education success stories. The FNWSC provides a forum for its members to collaborate and share resources and approaches for education system transformation.
Communication is priority number one
“Success stories highlight why culturally based systems make a difference to First Nation student outcomes,” said Leslee White-Eye, FNWSC Structural Readiness Co-ordinator. “They create pride in the community in their own school and inform the public that First Nations have always been better positioned to govern over their own systems, which is remarkable given the very limited resources communities have at their disposal for education.”
The FNWSC has identified communicating community stories as a critical component in achieving the goal of First Nations control of First Nations’ education.
“Communications is priority number one at this stage,” said White-Eye. “We should give every parent and every leader in a First Nations setting specific examples of success — and of show them how we are doing better than the provincial system in ways that don’t harm learners’ identity development.”
As part of his role, Animikwan helps the education director craft messages, school statements and news releases. He also helps manage interview requests from area news organizations and builds relationships with them. But his favourite aspect is sharing the school and student success stories on the education board’s Youtube and Facebook pages.
Often those posts aim to showcase classroom lessons and education success stories, but sometimes they highlight a school community member or amplify achievements of students, such as an incredible basketball shot by life skills student Fabian or a beautiful piano solo by Grade 9 student Mason.
“These are things that parents wouldn’t otherwise see,” said Animikwan. The posts can generate “a sense of pride,” in educators and students alike, he said.
Having a constant presence on social media can attract outside media attention, which can also contribute toward other board goals, such as recruitment efforts, he said.
“We were highlighted nationally for the robotics team. We need to get (that news) out there and get world class educators to come and work for us,” said Animikwan. “All the stuff we do here in our schools,
I’m really proud of it.” The session was the latest of several webinars the FNWSC has held since its launch in 2016. Previous online events have featured panelists from all over the world who have shared knowledge about Indigenous evaluation methodologies, land-based learning and curriculum design that honours ways of knowing and education law development.
Earlier sessions offered training to help participants find ways to media attention for their stories. Education leaders who participated in this third session heard how having a strategy and an employee dedicated full time to communications has benefited the Wiikwemkoong Board of Education.
The goal of the collective is to share methodologies between First Nations working to reinstitute ancestral knowledge into the daily learning of community life.